You simply can’t catch trophy fish with weak bait, and similarly, you can’t attract quality candidates with dull and ineffective job post descriptions. But most corporations simply post their descriptions without design criteria or any pretesting. This is a serious error because a simple side-by-side comparison test approach (borrowed from …
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Candidate Research — The Critical Information That You Must Know About Your Recruiting Targets
It’s a sad fact that most of what we know about those who we are trying to hire (recruiting prospects and candidates) is anecdotal and historical. At the same time, both the job search process and candidate expectations are changing at an incredibly rapid rate. These changes are a result of …
Read More »Neuroscience and Biometrics Can Dramatically Improve Your Recruitment Messaging
Use cross-pollination to bring proven tools like biometrics into recruiting You probably don’t know it, but most of your recruiting messaging and marketing goes unread, and what is viewed actually has little measurable impact on attracting prospects. If you don’t believe that this is true at your firm, realize that …
Read More »Stop doing job descriptions – an irreverent look at job descriptions
No, everyone doesn't use Job Description (JD's). I know several hi-tech firms that don't have them and are proud of it. Now they do have "thought up on the run" one paragraph recruitment postings but, these show no measurable-- irreverent look at job descriptions--correlation to the final hiring criteria, which by "Hi-tech law" (at least in the Silicon Valley) MUST be made up during the interview process. (apologies in advance to the three-letter computer company that let me in on the "secret ") :-)
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