Tag Archives: Employer Branding

Posting new-hire announcements lets potential recruits know that “something is happening here” (at your company). Yes, this inexpensive tool is guaranteed to get everyone talking about the success of your recruiting and the quality of your new hires. What Is A New-Hire Announcement? If you are not familiar with this …

Stories are 12X more memorable, and they produce double the revenue versus presenting statistics alone (source). WOW, it’s clear that stories have a major impact. Yet it is rare to find a corporation that maintains and uses a formal story inventory for recruiting, retention, and employer brand-building purposes. So, if …

Realize that recruitment messaging can mitigate this "fear of contracting COVID."

Learn best practices and the most modern techniques for attracting and engaging potential applicants. If you’re struggling to get enough applicants for your open jobs, regardless of company size, you must move beyond simply posting open jobs. It’s time to realize that if your organization expects to succeed in attracting …

As seen on LinkedIn Talent Blog (July 10, 2017). If you want to gain significant competitive advantage, you need to use strategies superior and different from your competitors’. The “act differently” principle for recruiting means that to successfully attract your industry’s top talent, you must separate yourself from your talent …

If you think that we are years off before robots will play a major role in recruiting, rethink that notion. Despite all the recent coverage on the broad future potential of chatbots in recruiting, you might not be aware of the fact that “chatbots” (automated conversation agents) have been successfully used for …

In a related article published last week on ERE.net, entitled “The Biggest Mistake In Employer Branding — Failing To Measure The Business Impacts of Employer Branding” I highlighted the importance of measuring and reporting the business impacts of employer branding . This first step is critical because all too many …

In my experience, the current state of employer branding is dismal. I have been developing employer branding solutions since before the advent of electricity it seems — back when it was called Employer of Choice. Since then, we have shifted to the term employer branding, but unfortunately, little else has …

The data is in and it’s clear that heavy spending on recruiting is critical if a university wants to get into the men’s NCAA tournament. This positive correlation between recruiting spending and success in sports should be noted by corporate recruiting leaders because it could help support their business case …

Environmental Sustainability Goes Wide Companies like Honda, S.C. Johnson, Goldman Sachs, Starbucks, Patagonia, Timberland, and GE have successfully used their environmentally friendly policies to sell their product and gain media exposure. However, until recently, few firms have made a concerted effort to leverage the company’s environmental stance as a critical …