Tag Archives: Employer Branding

[Webinar] Employer Branding Techniques for Engaging Candidates Online

Learn best practices and the most modern techniques for attracting and engaging potential applicants. If you’re struggling to get enough applicants for your open jobs, regardless of company size, you must move beyond simply posting open jobs. It’s time to realize that if your organization expects to succeed in attracting top talent in today’s ultra-competitive job market you need to …

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12 Innovative Recruiting Strategies That Savvy Companies are Using

As seen on LinkedIn Talent Blog (July 10, 2017). If you want to gain significant competitive advantage, you need to use strategies superior and different from your competitors’. The “act differently” principle for recruiting means that to successfully attract your industry’s top talent, you must separate yourself from your talent competitors by offering innovative but effective new recruiting strategies. We …

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Add a Chatbot — and Take ‘The Human’ Out of Answering Recruiting Questions

If you think that we are years off before robots will play a major role in recruiting, rethink that notion. Despite all the recent coverage on the broad future potential of chatbots in recruiting, you might not be aware of the fact that “chatbots” (automated conversation agents) have been successfully used for over a decade in one narrow area of recruiting. That …

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The 2nd Biggest Mistake in Employer Branding — Failing to Measure Employer Brand Strength

In a related article published last week on ERE.net, entitled “The Biggest Mistake In Employer Branding — Failing To Measure The Business Impacts of Employer Branding” I highlighted the importance of measuring and reporting the business impacts of employer branding . This first step is critical because all too many employer branding leaders are satisfied with simply “counting things that …

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The Biggest Mistake In Employer Branding — Failing To Measure The Business Impacts Of Employer Branding

In my experience, the current state of employer branding is dismal. I have been developing employer branding solutions since before the advent of electricity it seems — back when it was called Employer of Choice. Since then, we have shifted to the term employer branding, but unfortunately, little else has changed for the better. In particular, I am continually shocked …

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Increased Recruiting Spending Gets You in the NCAA Tournament and Improves Business Results

The data is in and it’s clear that heavy spending on recruiting is critical if a university wants to get into the men’s NCAA tournament. This positive correlation between recruiting spending and success in sports should be noted by corporate recruiting leaders because it could help support their business case for increased corporate spending on recruiting. The impact of heavy …

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Green Recruiting: Building Your Environmental Employment Brand

Environmental Sustainability Goes Wide Companies like Honda, S.C. Johnson, Goldman Sachs, Starbucks, Patagonia, Timberland, and GE have successfully used their environmentally friendly policies to sell their product and gain media exposure. However, until recently, few firms have made a concerted effort to leverage the company’s environmental stance as a critical point in recruiting pitches. Firms like Google, Timberland, and yes, …

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Becoming an Employer of Choice®: a lofty goal

Employer of Choice® is a registered certification mark of Employer of Choice, Inc. If you believe that your company can qualify to be officially recognized as an Employer of Choice®, please visit www.employerofchoice.com or call Employer of Choice, Inc. at 1-888-290-4362. Definition of Employer of Choice®: An employer of any size in the public, private, or not-for-profit sector that has met the high standards established by …

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