Tag Archives: Employer brand

The most life-changing action in strategic TA… is to ask your CEO to become your Chief Recruiter. Yes, the results from this single bold strategic action will literally take your breath away. Your CEO as your Chief Recruiter (CR) may, just by itself, bring your recruiting department the recognition, support, …

Recently updated research on sourcing once again shows that it remains the top challenge for TA. And unfortunately, the reappearance of this problem in the research means that weak sourcing has been the top TA problem for at least four years running. Not a pretty picture, and something that simply …

Firms compare their products to their competitors, so also make it easy to compare jobs side-by-side.  Win Most Employer Comparisons By Weaponizing Opposition Research Making stark side-by-side comparisons may be uncommon in recruiting, but they are a standard practice throughout business, especially during these times of fierce business competition. Most …

Unfortunately, despite the obvious importance of selling, many employees, recruiters, and most hiring managers are weak at selling. In addition, generally few effective data-driven selling tools are provided to those that interact with prospects and candidates. If you want to improve your selling capability in recruiting, here are some actions …

There is currently little doubt among strategic recruiting leaders that recruiting must become more like corporate marketing. That’s because, among the hierarchy of business functions, marketing receives much stronger executive support and multiple times more funding than recruiting. If you’re curious why the corporate marketing approach is so much more …

As seen on TLNT (April 14, 2017). By now, most of us have seen the shocking video where United Airlines had an unwilling 69-year-old passenger dragged off of one of their airplanes. Many are also aware that United also recently refused to let two teenage girls fly because they were wearing …