Tag Archives: Employer brand

Unfortunately, despite the obvious importance of selling, many employees, recruiters, and most hiring managers are weak at selling. In addition, generally few effective data-driven selling tools are provided to those that interact with prospects and candidates. If you want to improve your selling capability in recruiting, here are some actions …

There is currently little doubt among strategic recruiting leaders that recruiting must become more like corporate marketing. That’s because, among the hierarchy of business functions, marketing receives much stronger executive support and multiple times more funding than recruiting. If you’re curious why the corporate marketing approach is so much more …

As seen on TLNT (April 14, 2017). By now, most of us have seen the shocking video where United Airlines had an unwilling 69-year-old passenger dragged off of one of their airplanes. Many are also aware that United also recently refused to let two teenage girls fly because they were wearing …