April 24 , 2019

Super Bowl Ad to Kick Off Hiring Spree

As see in The Wall Street Journal by Joshua Jamerson (January 31, 2017).

“It’s smart to me, though obviously expensive,” said John Sullivan, a professor at San Francisco State University’s college of business who specializes in human-resources strategy. If 84 Lumber’s campaign succeeds, other companies may follow suit, he said.

 

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Photo credit: Deathtostock

About Dr John Sullivan

Dr John Sullivan is an internationally known HR thought-leader from the Silicon Valley who specializes in providing bold and high business impact; strategic Talent Management solutions to large corporations.

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