It’s official. Google is the #1 Best Place to Work in America according to Fortune Magazine. If you haven’t yet read this issue of Fortune, you should. It’s a powerful listing of what can be done by corporations in order to make their workplaces more exciting. It’s also important to realize that …
Read More »Search Results for: employer branding
Employment Branding: the Only Long-Term Recruiting Strategy
The Many Benefits of Employment Branding I have found that the primary reason why corporate recruiting managers under appreciate and under utilize a corporate branding strategy is because they have done a poor job in making the business case for investing in their firm's employment brand. You can't make a …
Read More »The Power of Stories for Employment Branding and Referrals
Google: the Master Story Creator Certainly, no firm has mastered the use of stories for building its culture, for recruiting, and for building its employment-brand image better than Google has. In fact, as a result of its efforts to continually create new stories about its people-management practices, Google has become …
Read More »Are You Wasting Your Employment Branding Dollars?
Over the course of the last three years, employment branding has grown from a concept a few organizations were spending a little money on to a full-blown discipline that many large and small organizations alike are investing heavily in. As of April 2007, more than 57% of the Fortune …
Read More »Don’t Be Fooled by Employment Branding: What it Is and What it Is Not!
Advertising is Not Employment Branding Unfortunately, a number of organizations have built employment branding programs that are little more than recruitment marketing programs redressed in a different name. Supporting this is a vendor community that sells a multitude of recruitment marketing-related services under the name of employment branding. If you …
Read More »Don’t Be Fooled by Employment Branding: What it Is and What it Is Not! (Part 2 of 2)
The response was predictable, with a great deal of counter response from the recruitment marketing community and a sliver of validation from the corporate community. Embedded throughout each response, including many of those drafted to counter last week's article, are snippets of good advice. John Zappe highlighted that advertising can …
Read More »Measuring Your Employer Brand
Last week I wrote about rebuilding a damaged or tarnished employer-of-choice brand. Based on the articles people were searching for on my website and email questions that had come in over the past few weeks, I figured this was becoming an emerging issue. This week my colleague Master Burnett and …
Read More »Are You an Employer of Choice? Metrics for Assessing Your Progress
It has become common for firms to strive to become an “employer of choice” (EOC). Unfortunately, it’s easy to say that you have become an employer of choice, but in reality being an employer of choice is a difficult but measurable status to obtain. Here are some ways to assess …
Read More »Branding, Recruiting and Learning Through Public Speaking and Conference Attendance
One of the primary ways of convincing applicants to work for your company is by building your brand as a great place to work. You can build your brand in a variety of ways: getting written up in articles and getting listed on great-place-to-work lists are two good examples of …
Read More »Training And Compensation’s Role In Recruiting And Branding
Most people see the role of recruiting as a relatively isolated one. Managers and recruiters are intimately involved in recruiting, but other HR functions (like training and compensation) play only a shadow role. This is a major error because the training and compensation functions need to accept that they also …
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