February 11 , 2016
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How to Identify Employees Who Are at Risk of Quitting Your Small Firm

JOHN SULLIVAN: Retaining every employee is critical to a small business, because with a low number of employees, losing even one has an impact that even your customers will notice. Because it is difficult to find talented replacements, managers should instead focus on preventative retention actions. Fortunately, because managers usually know what motivates their employees, the key success factor is ... Read More »

Pinterest Produces Amazing Diversity Results … Using Proactive Targeted Referrals

By focusing on one type of diversity referral program, within six weeks a firm can dramatically turn around its diversity recruiting … to the point of, for engineering jobs, “a 55-fold increase in the percentage of candidates from underrepresented ethnic backgrounds” and a “24 percent increase in women applicants.” Well, these dramatic results were recently achieved at the Internet firm Pinterest using ... Read More »

The Most Damaging Strategic Omission In Recruiting — Candidate Research

You Don’t Know Jack … About Your Recruiting Targets If businesspeople ran recruiting … candidate research would dominate! Even though both recruiting and product sales are involved in a form of selling, only the sales function has shifted to a business-like data-driven approach to understanding its sales target. Where they are customer-centric, recruiting is process focused, and we simply assume ... Read More »

The Employee Happiness Fad … Doesn’t Make Me Happy

Ever since the Declaration of Independence, “the pursuit of happiness” has been a national goal. However, only recently has a more narrow focus on employee happiness become a talked about item among business and HR leaders. Some call it a trend but I call it another distracting fad that will take the needed focus away from HR’s primary role of ... Read More »

Native Advertising — The Next Big Thing In Recruitment Advertising

I have always encouraged recruiting leaders to borrow effective practices from the business side of the enterprise and to adapt them to the recruiting function. One current opportunity for borrowing is native advertising. This is a powerful product advertising approach that has proven to be highly effective in engaging Internet and mobile phone users. In case you haven’t heard of ... Read More »

Recruiting Trends For 2016 And Their Supporting Best Practices, 2 Part series

What could be more important in a fast-moving world than keeping up with developing trends? Unfortunately, many in recruiting are so busy that they forget to set aside time to follow or act on these important emerging trends. The Many Benefits of Tracking Emerging Trends in Recruiting Not following trends can be a mistake because being first provides your firm ... Read More »

Outrageous Talent Practices – They Grab The Attention Of Top Talent

If you’re battling to recruit and retain top talent, you must have talent practices that go beyond the mundane in order to get their attention. And if you expect to impress the even more valuable innovators or creative types, you must go further and do something truly bold to get their attention. In the Silicon Valley where I work, it is ... Read More »

Want Top-Performing Hires? Learning Ability May Be The No. 1 Predictor

Everyone involved in corporate recruiting knows that hiring managers value education because we routinely use it as an absolute requirement to screen in or screen out candidates for hiring. But unfortunately, both recruiters and hiring managers all too often focus exclusively on a single type of learning: formal education. This can lead to hiring mistakes because a candidate’s formal education ... Read More »

The 6 Strategic Recruiting Metrics That Executives Want To See

Stop Flailing, and Finally Understand What Makes a Metric Strategic During the many decades that I have been a metrics expert, I have found that the amount of time recruiting leaders devote to recruitment metrics adds little value to recruiting or to the business. Those frustrating failures can be attributed to three basic causes. The first is that the metrics ... Read More »

A Simple Tool for Small Businesses to Retain Employees

WSJ | November 20, 2015 JOHN SULLIVAN: When a key employee quits, it’s a gut-wrenching experience for most small-business owners. That single loss will likely result in a significant performance drop for the firm because that lost employee might represent an entire function. The drain will last for months because a good replacement takes time to recruit, hire, train and ... Read More »

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The Top 10 Actions That Will Make You an Exceptional Recruiter

You simply can’t expect to succeed in the highly competitive world of recruiting these days unless you have exceptional recruiters. But, unfortunately, the competition for attracting exceptional recruiters is also intense, so a superior approach is to transform your average performing recruiters into exceptional ones. Because the talent marketplace, the job search process and the availability of top talent have ... Read More »