Tag Archives: Employer brand

Opposition Research Improves Employer Branding, Recruiting And Retention (So that you win more side-by-side employer comparisons)

Firms compare their products to their competitors, so also make it easy to compare jobs side-by-side.  Win Most Employer Comparisons By Weaponizing Opposition Research Making stark side-by-side comparisons may be uncommon in recruiting, but they are a standard practice throughout business, especially during these times of fierce business competition. Most …

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30+ Actions For Improving Offer Acceptance Rates

Unfortunately, despite the obvious importance of selling, many employees, recruiters, and most hiring managers are weak at selling. In addition, generally few effective data-driven selling tools are provided to those that interact with prospects and candidates. If you want to improve your selling capability in recruiting, here are some actions …

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What HR Should Do In The Wake Of United’s PR Debacle

As seen on TLNT (April 14, 2017). By now, most of us have seen the shocking video where United Airlines had an unwilling 69-year-old passenger dragged off of one of their airplanes. Many are also aware that United also recently refused to let two teenage girls fly because they were wearing …

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