October 21 , 2017

Tag Archives: Branding

What Will You Do When One of Your Employees Is Outed Online For Their Activism?

It should be no secret to anyone that political activity and tensions are currently high in the US. And by now, everyone in HR has heard about the Top Dog restaurant employee who resigned as a result of his participation in the Charlottesville turmoil and the Google employee who was fired because of his controversial “diversity manifesto.” Rather than just being news items, ... Read More »

Note This Trend — TV Ads for Building Your Image as a Technology-Driven Firm

As seen on ERE Media (June 19, 2017).  Technology has grown in importance to the point where every firm has no choice but to become a technology-driven firm. Yes, technology hardware and software are now integral to the operational success of firms in every industry, including healthcare, retail, real estate, manufacturing, and finance. For example, look no further than cyber ... Read More »

What HR Should Do In The Wake Of United’s PR Debacle

As seen on TLNT (April 14, 2017). By now, most of us have seen the shocking video where United Airlines had an unwilling 69-year-old passenger dragged off of one of their airplanes. Many are also aware that United also recently refused to let two teenage girls fly because they were wearing leggings that violated an ancient dress code rule. And almost ... Read More »

Recruiting’s Ugly Secret — You Know How Exciting It Is to Work at Your Firm, But No One Else Does

The recruiting leader’s guide to revealing the excitement of working at your firm Consider this sad but all-too-common recruiting scenario. Your firm is an exceptionally exciting place to work. You have great people, great leaders, great products, and to put it bluntly, every employee considers working there to be an amazing experience. But then here comes the rub. When an ... Read More »

You Can’t Calculate Employer Branding’s ROI if You Omit Its Negative Impacts

Understanding the Top 10 Problems Associated With Having a Strong Employer Brand There are only two long-term strategic recruiting approaches: employer brand building, and talent pipelining. Of the two options, employer brand-building is by far the most powerful. In fact, it was ranked by BCG as No. 4 highest in revenue and profit impacts among all HR programs. Almost every major corporation ... Read More »

The Top 25 Recruiting Trends, Problems, and Opportunities for 2014, Part 1 and 2

Even if you work in a corporate recruiting function with low resources or minimal expectations for change, every recruiter still has a professional obligation to maintain their awareness of the latest trends and predictions. I have grouped 25 predictions of the leading corporate recruiting trends for 2014 into four separate sections. Part 1 includes two sections that cover 14 new ... Read More »