October 21 , 2017

Tag Archives: Advertising

Marketing for Recruiters — ‘What Is It Going to Take to Get You In This Car?’

Few in recruiting understand the importance of identifying a candidate’s job acceptance criteria Data, Technology, and Marketing are the three foundation pillars that are currently and dramatically transforming the recruiting function. I call these the new recruiting triad. Of these three pillars, shifting to a marketing approach is the easiest one to implement in recruiting. So many of the components ... Read More »

December Is Prime Time For Recruiting … Because The Competition Is So Low

Recruiting is a direct competition between firms. So, unless you’re a firm with a great employer brand like Google, Facebook or GE, focus your recruiting during the months where the competition is extremely low. And, in the U.S. and many other industrialized countries, the time period between late November and New Year’s Day is the time with the lowest level ... Read More »

Recruiting’s Ugly Secret — You Know How Exciting It Is to Work at Your Firm, But No One Else Does

The recruiting leader’s guide to revealing the excitement of working at your firm Consider this sad but all-too-common recruiting scenario. Your firm is an exceptionally exciting place to work. You have great people, great leaders, great products, and to put it bluntly, every employee considers working there to be an amazing experience. But then here comes the rub. When an ... Read More »