November 25 , 2017

Latest Posts

Super Bowl Ad to Kick Off Hiring Spree

As see in The Wall Street Journal by Joshua Jamerson (January 31, 2017). “It’s smart to me, though obviously expensive,” said John Sullivan, a professor at San Francisco State University’s college of business who specializes in human-resources strategy. If 84 Lumber’s campaign succeeds, other companies may follow suit, he said.   For the entire article visit here.  Photo credit: Deathtostock Read More »

Showing Off your Startup to Investors

As seen on The Wall Street Journal the Small Business special report features Dr. John Sullivan,  Showing Off your Startup to Investors (November 21, 2016). When venture capitalists select new investments, the management team is the top criterion. Cass Business School research found that an effective management team was the No. 1 consideration, followed by strong market drivers and a ... Read More »

How Uber Destroyed Its Employer Brand — Is It Time To Blow Up HR Again?

  As seen on ERE Media (February 24, 2017) A powerful employer brand is essential at any firm that requires strong recruiting and retention. However, a great employer brand is especially critical in a growing company that is considering an IPO. And if you look at the last decade, it’s hard to find a firm that has destroyed its employer brand as ... Read More »

Blow-Up Your Diversity Approach And Maximize Business Results With Customer Reflection Diversity

As seen on ERE Media (February 17, 2017).  This “think piece” is designed to stimulate your thinking about diversity  Why Your Firm Needs to Target Diversity in Sales, Service & Product Development Research studies have shown that diversity can result in as much as a double-digit increase in sales. However, corporate executives need to realize that if you want to maximize ... Read More »

Part 2: Dr. John Sullivan on HR Reporting, Strategy

As see on Dice (January 31, 2017). Dr. John Sullivan has enjoyed a long and illustrious career as a talent-management expert. He’s published hundreds of articles on the topics of recruiting and talent management, in addition to dozens of whitepapers and 10 books, and spoken about the topic to every major business source including the Wall Street Journal, The New York ... Read More »

Part 1: Dr. John Sullivan on the Need for HR Metrics

As seen on Dice (January 31, 2017). Dr. John Sullivan has enjoyed a long and illustrious career as a talent management expert. He’s published hundreds of articles on the topics of recruiting and talent management, in addition to dozens of whitepapers and 10 books, and spoken about the topic to every major business source including The Wall Street Journal, The New ... Read More »

10 Reasons To Shift To A Data-Driven High Business Impact HR Model

As seen on Visier (February 9, 2017). The latest survey from the prestigious Conference Board ranks Human Capital as the #1 challenge facing global CEOs. At first glance, senior HR executives might take that top ranking as a positive thing. However, that would be a mistake because Human Capital was classified as a strategic challenge (not an asset) and it ... Read More »

The Top 10 Startup Recruiting Errors — Why Startup Recruiting Results Stink

As seen on ERE Media on February 10, 2016. If you regularly deal with startups as I do, you already know that most of them have a painfully weak recruiting effort. This is a huge problem because every startup needs to grow but they can’t because they face a constant shortage of skilled talent. And paradoxically the negative impact on ... Read More »

Webinars

Why Candidates Are Dropping Out of Your Hiring Process

As seen on Yello (March 31, 2017) by Tracy Kelly. HR industry thought leader and professor of management at San Francisco State University, Dr. John Sullivan, says the cost to candidate withdrawal is real; the lost investment is a drain on team resources. Your online application is too complicated Sullivan reports that at Fortune 500 firms, 9 out of ten ... Read More »