October 22 , 2018

Latest Posts

Do You Work At A Dinosaur Recruiting Function? A Quick Assessment Checklist

As seen on ERE Media (March 10, 2017). I read an excellent think piece the other day by Kaela Wax. Where on her blog she stated that as an outsider, after closely studying the recruiting industry, she concluded that “My biggest takeaway: The industry is about 65 million years behind, and it’s a total mess”. Of course, her description made …

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Super Bowl Ad to Kick Off Hiring Spree

As see in The Wall Street Journal by Joshua Jamerson (January 31, 2017). “It’s smart to me, though obviously expensive,” said John Sullivan, a professor at San Francisco State University’s college of business who specializes in human-resources strategy. If 84 Lumber’s campaign succeeds, other companies may follow suit, he said.   For the entire article visit here.  Photo credit: Deathtostock …

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Showing Off your Startup to Investors

As seen on The Wall Street Journal the Small Business special report features Dr. John Sullivan,  Showing Off your Startup to Investors (November 21, 2016). When venture capitalists select new investments, the management team is the top criterion. Cass Business School research found that an effective management team was the No. 1 consideration, followed by strong market drivers and a …

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How Uber Destroyed Its Employer Brand — Is It Time To Blow Up HR Again?

  As seen on ERE Media (February 24, 2017) A powerful employer brand is essential at any firm that requires strong recruiting and retention. However, a great employer brand is especially critical in a growing company that is considering an IPO. And if you look at the last decade, it’s hard to find a firm that has destroyed its employer brand as …

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Blow-Up Your Diversity Approach And Maximize Business Results With Customer Reflection Diversity

As seen on ERE Media (February 17, 2017).  This “think piece” is designed to stimulate your thinking about diversity  Why Your Firm Needs to Target Diversity in Sales, Service & Product Development Research studies have shown that diversity can result in as much as a double-digit increase in sales. However, corporate executives need to realize that if you want to maximize …

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