Recruiting Tools

I have always encouraged recruiting leaders to borrow effective practices from the business side of the enterprise and to adapt them to the recruiting function. One current opportunity for borrowing is native advertising. This is a powerful product advertising approach that has proven to be highly effective in engaging Internet …

What could be more important in a fast-moving world than keeping up with developing trends? Unfortunately, many in recruiting are so busy that they forget to set aside time to follow or act on these important emerging trends. The Many Benefits of Tracking Emerging Trends in Recruiting Not following trends …

Other than the recent conscious discrimination that has seemingly been encouraged by Donald Trump, most discrimination in modern times is extremely subtle and often unconscious. And although unconscious bias training is all the rage, it is not sufficient on its own to increase diversity recruiting. As a result, if you …

Recruiter Show London Recruiter Show, London – Nov. 18, 2015  

The next generation of employee referral programs will focus on improving quality of hire.

“It’s the work (stupid)” That is the gist of the answer that you get when you ask top performers, “What would attract you to a new job?” If you were Picasso, wouldn’t you only be attracted to a new job if it provided you with the opportunity to “do the …

Google’s seven-month old “rabbit hole” recruiting program simply has to be classified as innovative. The program has two major components. The first (a “keyword sourcing” approach) identifies employed top talent (some call them passives) based on the advanced terminology that they place in the Google search box while learning and …

By Dr. John Sullivan ATC June 22, 2015 Part 1- Using Stories To Improve Your Recruiting Results Part 2- Ensuring Your Stories Are Shared And Have Impact Elements That Will Make Your Stories Significantly “More Powerful”   It’s important to make each story as impactful as possible. Including one or more …

August 24, 2015 Wall Street Journal By Dr John Sullivan Smaller firms have one advantage over their larger rivals, and that’s the knowledgeable and personalized service provided by their passionate employees. In fact, employee friendliness, knowledge and empathy may be the primary reason why your customers return. Yes, employees are …

Use cross-pollination to bring proven tools like biometrics into recruiting You probably don’t know it, but most of your recruiting messaging and marketing goes unread, and what is viewed actually has little measurable impact on attracting prospects. If you don’t believe that this is true at your firm, realize that …