December 15 , 2017

Recruiting Tools

Referral Cards Can Wow Those You Meet

Tips for Developing Compelling Referral Cards The use of cards in recruiting is a hot topic these days, in part because of the controversy related to a U.S. Army recruiter who placed his recruiting business cards in the pockets of camouflage-style pants at a Target store in South Carolina. Well, the mother of a 13-year-old boy who bought one pair ... Read More »

Outrageous Recruiting Using Avatars and YouTube

Outrageous Recruiting Becomes More Common In case you haven't heard, some the very best firms in recruiting like Google, Ernst & Young, Microsoft, Bain Consultants, and even the U.S. Army have broken the mold of traditional recruiting. They have gone beyond traditional sources like job boards, newspaper ads, and career fairs to use "new media" like video games, YouTube videos, ... Read More »

Woo Candidates During an Invited Open House

Most career sales professionals have learned that it is easier to sell reluctant customers face-to-face versus remotely via phone calls and emails. As recruiters are essentially professionals selling career opportunities, it makes sense that nearly every recruiting strategy should leverage one or more face-to-face approaches such as an invited open house. Unlike some approaches, the invited open house can be ... Read More »

Can’t Find Talent…You Must Be Kidding!

In Times of Low Unemployment, Your Industry is Your Farm Team Like many, you have probably heard that there is a shortage of talent. This statement would be true if you were managing the macro-level economic engine of a state or country, but luckily, you are not. The plain and simple truth is that for any single firm there is ... Read More »

55 Low-Cost Ways to Recruit Nurses

While many firms fight a war for talent, that phrase doesn’t adequately describe what goes on in the healthcare industry. For most industries, the war for talent is a temporary condition that will eventually end, but the battle to attract and retain talent in healthcare is a struggle that literally has no foreseeable end! In the good and bad economic ... Read More »

Successfully Marketing Employment Products (Part Two)

Over the course of the last three weeks, we have laid out a model for managing the portfolio of job opportunities an organization produces similar to that used by organizations to manage their product/service portfolio.   This model repositions the employment opportunity as a product, one that can be defined, engineered, packaged, marketed, and sold just like any other product. ... Read More »

Successfully Marketing Employment Products (Jobs)

It happens to each of us nearly every day. We read something, act on the information, and find out later that the information we acted on deceived us in some way. An advertisement for a sandwich from a quick-service restaurant features a plump, juicy, perfectly grilled chicken breast stacked on a freshly baked sandwich roll with crisp lettuce, juicy, ripe, ... Read More »

How Do Your Employment Products Compare?

In the high stakes game of procuring the world’s best talent, organizations are increasingly realizing that positioning one’s self correctly in the labor market is essential to even being considered as a viable employer. While 10 years ago candidates may have trusted what employers had to say, today top talent is presented with a bevy of options that enable them ... Read More »