November 20 , 2018

Recruiting Tools

Develop a Friends Program to Better ‘Sell’ Your Targeted Talent

A Groundbreaking Program The concept was developed in the late 1990s at Cisco Systems by Michael McNeil, whom I consider to be the father of employment branding and modern marketing-based recruiting. The program is based on the premise that everyone wishes they had “a friend” inside a firm they could call and get the real, honest scoop on the job …

Read More »

Recruiting Strategies — Proximity Recruiting Using a Taco Truck

You Must Do Internet and Physical Recruiting Even with the tremendous growth of Internet recruiting, not everyone is actively surfing the Internet looking for a job or combing through their email in anticipation of your generic form letter introduction. Reaching a greater percentage of the population relevant to your job searches often requires using at least three channels to reach …

Read More »

A Christmas Card for Recruiters – Thank You for All That You Do

A “Christmas card” from a grateful new hire… I just wanted you to know that you are my hero! The Christmas season is an ideal time for me to say thanks to the people who made a difference in my life. Specifically, I want to thank you, “my recruiter” for… My job. No need to be subtle here, I owe …

Read More »

Recruiting With Little or No Money – Tools and Ideas to Consider

I) Recruiting Tools that Use “Other People’s Time” If you’re short on recruiting funds and on hours in the day, the best approaches to consider are those classified as “OPT” approaches that use employee time and budget resources of other departments: Recruiting at professional events. Ask your firm’s employees to recruit at local and national events, trade shows, awards dinners, …

Read More »

Great Recruiters Correctly Classify Their Prospects

Classify According to Motives Develop a formal process for grouping prospects based on their reasons for looking or not looking for a job. The premise here is that you are currently missing out on some prime prospects. You are also wasting resources on some candidates because you have failed to identify and then classify these individuals based on their motives …

Read More »

Using Google Alerts to Support Relationship Recruiting

Using Alerts as a Prospect-Monitoring Service Relationship recruiting can be a powerful form of recruiting, but it is rarely used effectively due to the tremendous amount of effort required to maintain hundreds of associations with prospects spread throughout the world. Many recruiters already accept that the most effective way to recruit an individual who is fully employed and engaged is …

Read More »

Referral Cards Can Wow Those You Meet

Tips for Developing Compelling Referral Cards The use of cards in recruiting is a hot topic these days, in part because of the controversy related to a U.S. Army recruiter who placed his recruiting business cards in the pockets of camouflage-style pants at a Target store in South Carolina. Well, the mother of a 13-year-old boy who bought one pair …

Read More »

Outrageous Recruiting Using Avatars and YouTube

Outrageous Recruiting Becomes More Common In case you haven't heard, some the very best firms in recruiting like Google, Ernst & Young, Microsoft, Bain Consultants, and even the U.S. Army have broken the mold of traditional recruiting. They have gone beyond traditional sources like job boards, newspaper ads, and career fairs to use "new media" like video games, YouTube videos, …

Read More »

Woo Candidates During an Invited Open House

Most career sales professionals have learned that it is easier to sell reluctant customers face-to-face versus remotely via phone calls and emails. As recruiters are essentially professionals selling career opportunities, it makes sense that nearly every recruiting strategy should leverage one or more face-to-face approaches such as an invited open house. Unlike some approaches, the invited open house can be …

Read More »