Recruiting Strategy

Within the recruiting function, marketing should be king, because when assessing recruiting processes, I almost always find that the foundation components that are most responsible for recruiting success all have a marketing focus. Rather than focusing on cutting costs or process-administration efficiency, recruitment leaders need to become data-driven marketing experts …

Everyone should already know that the best time to recruit is when the competition is low. However, it’s difficult to find corporate recruiters who routinely report to their hiring managers the current level of competition faced in relation to their newly opened job. The technical term for this external analysis …

When hiring managers demand that we must land truly exceptional candidates, recruiters need to realize that it takes much more than the standard candidate experience to really wow and excite them. Instead, you must provide white-glove treatment that leaves a powerful impression that convincingly demonstrates that your firm really is …

Need an edge in your competition for talent? Think December, when there may be 35% fewer job postings trying to attract the normal volume of jobseekers. If you’ve ever gambled in Las Vegas, you would know that when you face great odds like these, you need to be all in. …

If you are a recruiting leader whose executives have extremely high expectations for dominating their industry, this is the article for you. After 20 years of studying Silicon Valley and West Coast firms that dominate their industries, I have found that there are clear differentiators that cause firms like Google, …

Access to this article is limited to fierce competitors  Most CEOs are fierce competitors. They love my strategy of “targeting your competitor’s top talent, because hiring them makes you stronger, while your competitors simultaneously get weaker.” It’s a two-for-one deal. You might assume that most corporate recruiting leaders share their …

Top firms use collaborative recruiting because it “turns every employee into a recruiter” and a brand ambassador. Expanding involvement also improves hiring results and lightens recruiter workloads. If you haven’t heard about this increasingly popular approach, collaborative recruiting (aka team hiring) is where you purposely expand both employee and manager …

This “think piece” is designed to stimulate your thinking about the tremendous progress that the recruiting profession has made Few in recruiting realize that we are now experiencing The Golden Age of Recruiting. Yes, the highest level of sophistication in our long history. I reached this conclusion because as part …

You could reduce the pain from today’s record turnover by getting some of your very best to return. And that’s often possible because 72 percent of past employees would return to the company if the opportunity arose and almost one quarter regret their decision to leave. And because the top reason for their …

The cover letter is antiquated, and it needs to be discouraged. It reduces applications and its content can result in mis-hires. Yes, overall the traditional cover letter is a dinosaur that is well on its way to extinction. But if you want to improve the hiring process, understand the reasons …