Articles

55 Low-Cost Ways to Recruit Nurses

While many firms fight a war for talent, that phrase doesn’t adequately describe what goes on in the healthcare industry. For most industries, the war for talent is a temporary condition that will eventually end, but the battle to attract and retain talent in healthcare is a struggle that literally …

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Hiring for This Job and Their Next Job

Hiring for a current need is actually pretty simple. The hiring manager defines some specific skills they need, recruiters then discount that profile by 30%, and then begins the process of sourcing, assessing, selecting, and closing an offer to an individual with the current skills and competencies. Historically, most organizations …

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Developing Bonus Systems for Rewarding Corporate Recruiters

When times are good and recruiting is booming, invariably recruiters wonder why there is no bonus plan for internal corporate recruiters. The impetus for their proposal stems from the fact that external third-party recruiters routinely receive bonuses based on their performance. In my experience, it is the incentive system that …

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Successfully Marketing Employment Products (Part Two)

Over the course of the last three weeks, we have laid out a model for managing the portfolio of job opportunities an organization produces similar to that used by organizations to manage their product/service portfolio.   This model repositions the employment opportunity as a product, one that can be defined, …

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Successfully Marketing Employment Products (Jobs)

It happens to each of us nearly every day. We read something, act on the information, and find out later that the information we acted on deceived us in some way. An advertisement for a sandwich from a quick-service restaurant features a plump, juicy, perfectly grilled chicken breast stacked on …

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Building Job Opportunities Capable of Attracting the Talent You Need

Last week we introduced the concept of an employment product manager, an individual who would oversee the development and positioning of employment opportunities using approaches similar to those used by product managers in a products company. This week we will turn our attention to the development of a prototype job …

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How Do Your Employment Products Compare?

In the high stakes game of procuring the world’s best talent, organizations are increasingly realizing that positioning one’s self correctly in the labor market is essential to even being considered as a viable employer. While 10 years ago candidates may have trusted what employers had to say, today top talent …

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How Your Corporate Culture Could Keep You in the Stone Age

What Exactly Is A “Corporate Culture?” All organizations have a corporate culture, just as all organizations have an employment brand.  What differs is the degree to which someone’s notion of corporate culture is documented and protected.  You tend to hear more often about corporate culture in organizations with a long …

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