Articles

Product Brands This is the reputation or image afforded a product by potential consumers of that product. Examples include Scotch Tape and Post-it Notes. Both are well-known products despite the fact that few people know who makes them (3M). Organizational Brands This group of brands represents the image afforded to …

Using Alerts as a Prospect-Monitoring Service Relationship recruiting can be a powerful form of recruiting, but it is rarely used effectively due to the tremendous amount of effort required to maintain hundreds of associations with prospects spread throughout the world. Many recruiters already accept that the most effective way to …

10 Signs of an Old-School Recruiter Here is a simple list that can be used by hiring managers to determine if the recruiters assigned to them are decidedly old school. They don't use text messaging. While only 20% of the adult population utilizes text messaging, over 50% of the younger …

The Business Impact of Innovators and Game Changers There are many reasons why managers in corporate recruiting fail to institute specialized processes and programs to capture individuals (executive search professionals have long excelled at treating game changers differently). The most common reason for their lack of action is that they …

The Current State In general, most corporate careers sites vary from boring to downright embarrassing. The vast majority of those in existence are essentially online brochures that are not very convincing or even informative. They currently serve as little more than a wrapper for a series of data entry screens …

Providing Specialized or Localized Information to High-Priority Visitors If you have identified something unique about visitors or you have classified these people as highly desirable, they should then be shown specialized or localized information that would not be routinely shown to every applicant, in order to excite and sell them. …

Features That Bring the Firm to Life and Make the Firm Appear Genuine Most careers sites provide little more excitement than reading a paper brochure. One of the goals of the website should be to include information that brings the firm to life and makes the work experience seem genuine …

The Many Benefits of Employment Branding I have found that the primary reason why corporate recruiting managers under appreciate and under utilize a corporate branding strategy is because they have done a poor job in making the business case for investing in their firm's employment brand. You can't make a …

Google: the Master Story Creator Certainly, no firm has mastered the use of stories for building its culture, for recruiting, and for building its employment-brand image better than Google has. In fact, as a result of its efforts to continually create new stories about its people-management practices, Google has become …

Tips for Developing Compelling Referral Cards The use of cards in recruiting is a hot topic these days, in part because of the controversy related to a U.S. Army recruiter who placed his recruiting business cards in the pockets of camouflage-style pants at a Target store in South Carolina. Well, …