Employment Branding

During tough times, recruiters need to do all they can to improve their internal image among senior managers and budget-cutting CFOs. Unfortunately, most recruiters and recruiting departments miss a great opportunity to build their internal brand when they outsource the recruiting of high-level jobs. Recruiting has it “bass ackwards”! From …

One of the crucial elements in building an employment brand is to develop a “theme” that sends a clear brand message to potential candidates. That theme must clearly communicate what working at your firm is all about. One of the best ways to communicate what you are all about is …

One of the primary ways of convincing applicants to work for your company is by building your brand as a great place to work. You can build your brand in a variety of ways: getting written up in articles and getting listed on great-place-to-work lists are two good examples of …

Most people see the role of recruiting as a relatively isolated one. Managers and recruiters are intimately involved in recruiting, but other HR functions (like training and compensation) play only a shadow role. This is a major error because the training and compensation functions need to accept that they also …

The best recruiting tool in the world is to become “the most talked about place” to work. Although many firms strive to become what is known as an “employer of choice,” it is a lofty, difficult, and probably an unnecessary goal for most firms. A better alternative is to do …

Employment branding is the hottest strategy in employment. It is one of the few long term solutions to the “shortage of talent” problem. Where most employment strategies are short term and “reactive” to job openings building an employment brand is a longer term solution designed to provide a steady flow …

Employment branding is the hottest strategy in employment. It is one of the few long-term solutions to the “shortage of talent” problem. Whereas most employment strategies are short term and “reactive” to job openings, building an employment brand is a longer-term solution designed to provide a steady flow of applicants. What …

FIRST STEPS IN BECOMING AN EMPLOYER OF CHOICE (EOC) Do a preliminary survey of top management to identify possible support or resistance.   Do a benchmark study of current EOC firms that you wish to emulate. Place special focus on firms that have “recently” begun/successfully completed the transition to an …

Have a shortage of candidates? An “Employer of Choice” (EOC) like HP, for example may get as many as 1,000 resumes a day! Becoming an EOC isn’t easy but it certainly can help solve your shortage of applicants. An EOC is a conscious corporate-wide employment strategy designed to re-make a …

Employer of Choice® is a registered certification mark of Employer of Choice, Inc. If you believe that your company can qualify to be officially recognized as an Employer of Choice®, please visit www.employerofchoice.com or call Employer of Choice, Inc. at 1-888-290-4362. Definition of Employer of Choice®: An employer of any size in the public, private, or …