September 22 , 2018

Employment Branding

Measuring Your Employer Brand

Last week I wrote about rebuilding a damaged or tarnished employer-of-choice brand. Based on the articles people were searching for on my website and email questions that had come in over the past few weeks, I figured this was becoming an emerging issue. This week my colleague Master Burnett and I are going to build on last week’s article by …

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Rebuilding a Damaged Employer Brand

I have helped numerous companies improve their employer-of-choice brand image over the years. But recently I was asked about an interesting related issue: How do you rebuild a “tarnished” employment brand after a negative PR event? The question is a new one, in part because in the past it was relatively rare for a firm with a great reputation to …

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Improve Your Internal Brand: Don’t Outsource the High-Level Jobs

During tough times, recruiters need to do all they can to improve their internal image among senior managers and budget-cutting CFOs. Unfortunately, most recruiters and recruiting departments miss a great opportunity to build their internal brand when they outsource the recruiting of high-level jobs. Recruiting has it “bass ackwards”! From an image, branding, and power-building perspective, it would be smarter …

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Employment Brand Names and Slogans

One of the crucial elements in building an employment brand is to develop a “theme” that sends a clear brand message to potential candidates. That theme must clearly communicate what working at your firm is all about. One of the best ways to communicate what you are all about is through the use of brand slogans and brand names. In …

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Training And Compensation’s Role In Recruiting And Branding

Most people see the role of recruiting as a relatively isolated one. Managers and recruiters are intimately involved in recruiting, but other HR functions (like training and compensation) play only a shadow role. This is a major error, because the training and compensation functions need to accept that they also have a key responsibility in helping build an organization’s external …

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Building An Employment “Brand”

Employment branding is the hottest strategy in employment. It is one of the few long term solutions to the “shortage of talent” problem. Where most employment strategies are short term and “reactive” to job openings building an employment brand is a longer term solution designed to provide a steady flow of applicants.Steps In Building An Employment Brand Strategy Set program …

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Building an Employment “Brand”

Employment branding is the hottest strategy in employment. It is one of the few long-term solutions to the “shortage of talent” problem. Whereas most employment strategies are short term and “reactive” to job openings, building an employment brand is a longer-term solution designed to provide a steady flow of applicants. What is an employment brand? Employment branding is the process of …

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Becoming an Employer of Choice – Part II

FIRST STEPS IN BECOMING AN EMPLOYER OF CHOICE (EOC) Do a preliminary survey of top management to identify possible support or resistance.   Do a benchmark study of current EOC firms that you wish to emulate. Place special focus on firms that have “recently” begun/successfully completed the transition to an EOC. Do an external PR analysis of the company’s image …

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