December 17 , 2017

Employment Branding

Improve Your Internal Brand: Don’t Outsource the High-Level Jobs

During tough times, recruiters need to do all they can to improve their internal image among senior managers and budget-cutting CFOs. Unfortunately, most recruiters and recruiting departments miss a great opportunity to build their internal brand when they outsource the recruiting of high-level jobs. Recruiting has it “bass ackwards”! From an image, branding, and power-building perspective, it would be smarter ... Read More »

Employment Brand Names and Slogans

One of the crucial elements in building an employment brand is to develop a “theme” that sends a clear brand message to potential candidates. That theme must clearly communicate what working at your firm is all about. One of the best ways to communicate what you are all about is through the use of brand slogans and brand names. In ... Read More »

Training And Compensation’s Role In Recruiting And Branding

Most people see the role of recruiting as a relatively isolated one. Managers and recruiters are intimately involved in recruiting, but other HR functions (like training and compensation) play only a shadow role. This is a major error, because the training and compensation functions need to accept that they also have a key responsibility in helping build an organization’s external ... Read More »

Building An Employment “Brand”

Employment branding is the hottest strategy in employment. It is one of the few long term solutions to the “shortage of talent” problem. Where most employment strategies are short term and “reactive” to job openings building an employment brand is a longer term solution designed to provide a steady flow of applicants.Steps In Building An Employment Brand Strategy Set program ... Read More »

Building an Employment “Brand”

Employment branding is the hottest strategy in employment. It is one of the few long-term solutions to the “shortage of talent” problem. Whereas most employment strategies are short term and “reactive” to job openings, building an employment brand is a longer-term solution designed to provide a steady flow of applicants. What is an employment brand? Employment branding is the process of ... Read More »

Becoming an Employer of Choice – Part II

FIRST STEPS IN BECOMING AN EMPLOYER OF CHOICE (EOC) Do a preliminary survey of top management to identify possible support or resistance.   Do a benchmark study of current EOC firms that you wish to emulate. Place special focus on firms that have “recently” begun/successfully completed the transition to an EOC. Do an external PR analysis of the company’s image ... Read More »

Becoming an “Employer of Choice”

Have a shortage of candidates? An “Employer of Choice” (EOC) like HP, for example may get as many as 1,000 resumes a day! Becoming an EOC isn’t easy but it certainly can help solve your shortage of applicants. An EOC is a conscious corporate-wide employment strategy designed to re-make a company image as “a great place to work.” EOC is ... Read More »