Employment Branding

The Power of Stories for Employment Branding and Referrals

Google: the Master Story Creator Certainly, no firm has mastered the use of stories for building its culture, for recruiting, and for building its employment-brand image better than Google has. In fact, as a result of its efforts to continually create new stories about its people-management practices, Google has become …

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Leveraging Your Product Brand to Improve Recruiting

Like It or Not, You Have an Employment Brand Every firm has an employment brand because current and former employees, the media, bloggers, and others are constantly commenting on and spreading stories about what it's like to work at "your" firm. And, with the growth of the Internet, finding either …

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Are You Wasting Your Employment Branding Dollars?

Over the course of the last three years, employment branding has grown from a concept a few organizations were spending a little money on to a full-blown discipline that many large and small organizations alike are investing heavily in.   As of April 2007, more than 57% of the Fortune …

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Green Recruiting: Building Your Environmental Employment Brand

Environmental Sustainability Goes Wide Companies like Honda, S.C. Johnson, Goldman Sachs, Starbucks, Patagonia, Timberland, and GE have successfully used their environmentally friendly policies to sell their product and gain media exposure. However, until recently, few firms have made a concerted effort to leverage the company’s environmental stance as a critical …

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Don’t Be Fooled by Employment Branding: What it Is and What it Is Not!

Advertising is Not Employment Branding Unfortunately, a number of organizations have built employment branding programs that are little more than recruitment marketing programs redressed in a different name. Supporting this is a vendor community that sells a multitude of recruitment marketing-related services under the name of employment branding. If you …

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Are You Ugly?

What Applicants Are Looking For Most applicants go online looking for basic information about on organization, including details on its history, leadership, products, and financials. For a growing number of applicants, however, the basic information is only the tip of the iceberg. Savvy internet users have also reported looking for: …

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