September 22 , 2018

Employment Branding

The Top 25 Benchmark Firms In Recruiting and Talent Management

Note: This list references firms that are large by most standards. The absence of smaller sized firms does not mean that they do not possess best practices, or that they are not benchmark worthy; it only implies that they are less known. If you are looking to learn from any of the companies listed here it is important that you …

Read More »

Making the Business Case to Shareholders — It’s Never Happened Before!

This Has Never Happened Before, I Promise Have you ever wondered what it was like to be the very first person to do something astounding? Can you imagine the feeling of being… The first person to land on the moon? The first European to discover America? The first director of recruiting to speak at the shareholders' meeting of a $10 …

Read More »

The Wall Street Journal Recognizes Recruiting Excellence at HealthEast

From Minneapolis-St. Paul to Wall Street On October 3, 2005, The Wall Street Journal profiled Ms. Knoepke Campbell in its Theory and Practice column, which appears in the Managing section of the paper (click here to read the column). The column is dedicated to looking at the people and ideas that are demonstrating an impact and influencing managers. Ms Knoepke-Campbell, …

Read More »

Employment Branding: Calculating the Economic Impacts

Employment branding is a powerful recruiting retention and motivation tool. For most successful organizations, great employment branding efforts revolve around these six pillars: Becoming “talked about” in key industry and functional publications   Getting listed in best-places-to-work lists Getting listed on best practice benchmarking lists and in research studies Improving management behaviors across the organization through rapid “what-works sharing” among …

Read More »

The 8 Elements of a Successful Employment Brand

Many organizations are starting to see glimmers of faster paced growth. As a reaction, many are becoming more aware of the need to build their employment brand as a well-managed company and good place to work. And while senior executives long ago realized the value of building product brands, and now credit portions of their market value to such brands, …

Read More »

Why Branding Is Important in HR

A question that seems to be popping up more and more in the minds of recruiters and general HR leadership is, “Why should branding be important to me? I work in HR, not marketing.” In proposing my response to this question, I must admit that just a few short years ago my answer would have been significantly more limited than …

Read More »

Crafting a Lofty Employment Brand: A Costly Proposition

What a difference a decade makes. Ten years ago the U.S. economy was emerging from a slump, and as corporations maneuvered to garner a piece of the growth, it was clear that there was going to be a war for talent. In the years that followed, news story after news story spoke of the shortage of technology workers, while the …

Read More »