September 22 , 2018

Employment Branding

Top Places to Work Lists Are Valuable for both Branding and Poaching!

It’s official. Google is the #1 Best Place to Work in America according to Fortune Magazine. If you haven’t yet read this issue of Fortune, you should. It’s a powerful listing of what can be done by corporations in order to make their workplaces more exciting. It’s also important to realize that even though the Fortune list is the granddaddy of them all, there …

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What Is Your Google Rep? Managing Your Online Brand

Product Brands This is the reputation or image afforded a product by potential consumers of that product. Examples include Scotch Tape and Post-it Notes. Both are well-known products despite the fact that few people know who makes them (3M). Organizational Brands This group of brands represents the image afforded to an organization as an entity. You could think of it …

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Employment Branding: the Only Long-Term Recruiting Strategy

The Many Benefits of Employment Branding I have found that the primary reason why corporate recruiting managers under appreciate and under utilize a corporate branding strategy is because they have done a poor job in making the business case for investing in their firm's employment brand. You can't make a compelling business case unless you first know the possible benefits …

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The Power of Stories for Employment Branding and Referrals

Google: the Master Story Creator Certainly, no firm has mastered the use of stories for building its culture, for recruiting, and for building its employment-brand image better than Google has. In fact, as a result of its efforts to continually create new stories about its people-management practices, Google has become the most talked about firm in the history of the …

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Leveraging Your Product Brand to Improve Recruiting

Like It or Not, You Have an Employment Brand Every firm has an employment brand because current and former employees, the media, bloggers, and others are constantly commenting on and spreading stories about what it's like to work at "your" firm. And, with the growth of the Internet, finding either positive or negative information about what it's like to work …

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Are You Wasting Your Employment Branding Dollars?

Over the course of the last three years, employment branding has grown from a concept a few organizations were spending a little money on to a full-blown discipline that many large and small organizations alike are investing heavily in.   As of April 2007, more than 57% of the Fortune 200 and a growing percentage of the Global 500 had …

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Green Recruiting: Building Your Environmental Employment Brand

Environmental Sustainability Goes Wide Companies like Honda, S.C. Johnson, Goldman Sachs, Starbucks, Patagonia, Timberland, and GE have successfully used their environmentally friendly policies to sell their product and gain media exposure. However, until recently, few firms have made a concerted effort to leverage the company's environmental stance as a critical point in recruiting pitches. Firms like Google, Timberland, and yes, …

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Don’t Be Fooled by Employment Branding: What it Is and What it Is Not!

Advertising is Not Employment Branding Unfortunately, a number of organizations have built employment branding programs that are little more than recruitment marketing programs redressed in a different name. Supporting this is a vendor community that sells a multitude of recruitment marketing-related services under the name of employment branding. If you are thinking of going down the advertising road, here are …

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Don’t Be Fooled by Employment Branding: What it Is and What it Is Not! (Part 2 of 2)

The response was predictable, with a great deal of counter response from the recruitment marketing community and a sliver of validation from the corporate community. Embedded throughout each response, including many of those drafted to counter last week's article, are snippets of good advice. John Zappe highlighted that advertising can be an effective channel to drive visibility for smaller organizations …

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Are You Ugly?

What Applicants Are Looking For Most applicants go online looking for basic information about on organization, including details on its history, leadership, products, and financials. For a growing number of applicants, however, the basic information is only the tip of the iceberg. Savvy internet users have also reported looking for: Opinions of insiders and former employees about the organization as …

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