May 20 , 2018

Employment Branding

Authenticity: Do You Really Think Applicants Believe That Crap on Your Corporate Site?

You may think that the title of this article is a little unprofessional because it includes the word “crap.” If you think an alternate title like “increasing the readability of corporate messaging” would be more appropriate, you probably don’t fully buy into the concept of “authenticity.” Allowing frank language on your website sends a message to cynical jobseekers that lawyers, ... Read More »

Win Program Excellence Awards to Enhance Your Employer Brand and Your Career

In my experience, there is no single action that has a greater impact on your employer brand image then by winning an external award for excellence in your people management programs. It is the equivalent to winning an Oscar for a movie. This external assessment sends a message to everyone heralding the quality of your work. Winning an award sends ... Read More »

Authenticity: Assessing Whether Your Recruiting Messages Are Effective (Part 2 of 2)

Examine your social media initiatives using the following checklist. Tally your points to determine how authentic your efforts are. Corporate profile page (4 points) — your organization should have a profile page on each of the major social networking sites that service your target audience, including but not limited to LinkedIn, Facebook, Twitter, Qzone, and MySpace. If you set up ... Read More »

Authenticity: Assessing Whether Your Recruiting Messages Are Effective (Part 1 of 2)

Most Current Recruiting Messages Aren’t Authentic Recruiting messages can be presented via a variety of channels, including corporate websites, job postings, print collateral, social media services, and during 1:1 interaction throughout the assessment and hiring process. Unfortunately, regardless of the channel used, most recruiting communications rate low on authenticity. Over the years the language used to “differentiate” an organization has ... Read More »

Best Practices in Recruiting — ERE Excellence Awards 2010 (Part 2 of 4)

Award Winner — Ernst & Young As a global leader in accounting and advisory services, Ernst & Young has a long history of excelling in many aspects of talent management. Its efforts with regard to employer branding are no exception. E&Y’s brand focuses on telling a robust story about how it helps professionals “Achieve Potential — Make a Difference.”It has ... Read More »

Revelation – Your Employer Brand Is No Longer Owned by Your Firm

For more than a decade, I have worked tirelessly to maintain my status as a recognized global expert on employer branding. I have advised numerous firms; developed positioning methodologies now in use by many HR consultancies and recruitment marketing firms; given dozens of employer branding presentations; and have even written a book on the topic. Despite many successes, it’s time to admit ... Read More »

Assess Your Employment Brand Using an Audit Checklist

One of the hottest topics in talent management today is employment branding, in part because applicants rank brand as the second most influential factor when deciding whether to accept an offer. Just five years ago, less than 1:10 Fortune 200 companies had a dedicated role to manage the employment brand, yet today more than 1:4 Fortune 200 companies have dedicated ... Read More »

Building Your ‘I Care’ Brand During the Gas Price Surge

Corporations around the world are missing an opportunity both to help their employees during their economic struggles and to build their employment brand image as an employer that cares. The foundation of this opportunity is the current surge in gas prices and other economic factors that are heavily impacting almost every corporation’s workforce. It’s almost impossible to pick up a ... Read More »

Top Places to Work Lists Are Valuable for both Branding and Poaching!

It’s official. Google is the #1 Best Place to Work in America according to Fortune Magazine. If you haven’t yet read this issue of Fortune, you should. It’s a powerful listing of what can be done by corporations in order to make their workplaces more exciting. It’s also important to realize that even though the Fortune list is the granddaddy of them all, there ... Read More »

What Is Your Google Rep? Managing Your Online Brand

Product Brands This is the reputation or image afforded a product by potential consumers of that product. Examples include Scotch Tape and Post-it Notes. Both are well-known products despite the fact that few people know who makes them (3M). Organizational Brands This group of brands represents the image afforded to an organization as an entity. You could think of it ... Read More »