Sunday , 26 April 2015
Upcoming Events

Employment Branding

Examining Zappos’s ‘No Job Postings’ Recruiting Approach — Innovation or Craziness?

The new recruiting “no job postings” website of Zappos is truly unique. First off, you have to give the Zappos team credit for eliminating anything in recruiting, because we have a long history in recruiting of adding but never subtracting approaches. The new talent community declares the end to job postings and the painful transaction between applying for a specific job and ... Read More »

The Top 25 Recruiting Trends, Problems, and Opportunities for 2014, Part 1 and 2

Even if you work in a corporate recruiting function with low resources or minimal expectations for change, every recruiter still has a professional obligation to maintain their awareness of the latest trends and predictions. I have grouped 25 predictions of the leading corporate recruiting trends for 2014 into four separate sections. Part 1 includes two sections that cover 14 new ... Read More »

Advanced Items For Your Recruiting Agenda – What Should Google Do Next?

During the newly reinvigorated and exciting ERE conference, two attendees posed related but powerful questions to me. The first was “What advanced topics should be on the agenda of recruiting leaders at elite firms?” Or as another put it “What should Google be planning to do next in recruiting?” At least to me, future agenda items are an important topic. ... Read More »

Authenticity: Do You Really Think Applicants Believe That Crap on Your Corporate Site?

You may think that the title of this article is a little unprofessional because it includes the word “crap.” If you think an alternate title like “increasing the readability of corporate messaging” would be more appropriate, you probably don’t fully buy into the concept of “authenticity.” Allowing frank language on your website sends a message to cynical jobseekers that lawyers, ... Read More »

Win Program Excellence Awards to Enhance Your Employer Brand and Your Career

In my experience, there is no single action that has a greater impact on your employer brand image then by winning an external award for excellence in your people management programs. It is the equivalent to winning an Oscar for a movie. This external assessment sends a message to everyone heralding the quality of your work. Winning an award sends ... Read More »

Authenticity: Assessing Whether Your Recruiting Messages Are Effective (Part 2 of 2)

Examine your social media initiatives using the following checklist. Tally your points to determine how authentic your efforts are. Corporate profile page (4 points) — your organization should have a profile page on each of the major social networking sites that service your target audience, including but not limited to LinkedIn, Facebook, Twitter, Qzone, and MySpace. If you set up ... Read More »

Authenticity: Assessing Whether Your Recruiting Messages Are Effective (Part 1 of 2)

Most Current Recruiting Messages Aren’t Authentic Recruiting messages can be presented via a variety of channels, including corporate websites, job postings, print collateral, social media services, and during 1:1 interaction throughout the assessment and hiring process. Unfortunately, regardless of the channel used, most recruiting communications rate low on authenticity. Over the years the language used to “differentiate” an organization has ... Read More »

Best Practices in Recruiting — ERE Excellence Awards 2010 (Part 2 of 4)

Award Winner — Ernst & Young As a global leader in accounting and advisory services, Ernst & Young has a long history of excelling in many aspects of talent management. Its efforts with regard to employer branding are no exception. E&Y’s brand focuses on telling a robust story about how it helps professionals “Achieve Potential — Make a Difference.”It has ... Read More »

Revelation – Your Employer Brand Is No Longer Owned by Your Firm

For more than a decade, I have worked tirelessly to maintain my status as a recognized global expert on employer branding. I have advised numerous firms; developed positioning methodologies now in use by many HR consultancies and recruitment marketing firms; given dozens of employer branding presentations; and have even written a book on the topic. Despite many successes, it’s time to admit ... Read More »